AMARO, a lifestyle RetailTech operating in fashion, beauty, well-being and home, will expand its front of partner companies by 70% in 2022. With the objective of reaching 500 brands, the pioneering company in the combination of technology and creativity in the Brazil, reinforces the portfolio evolution with the arrival of major brands such as Adidas, Converse, Melissa, Ray-Ban, Lancôme and L’Oréal, who come to complement the portfolio of AMARO’s own brand, which offers style, trend and quality at an affordable price. fair.
According to a survey carried out directly with customers, AMARO observed that they identify advantages in finding several brands and segments in one place: 69% of them value the time savings of not having to enter multiple stores, websites and apps with different logins to buy and 66% trust that the AMARO-led exchange and return will be easy, as well as fast delivery. This movement, in addition to talking to the needs and desires of its consumers, is very strategic for AMARO, which, with the expansion of the beauty, wellness and home segments, triples its potential market size, reaching R$ 433 billion* .
“AMARO grew 50% in the last year and we will continue to grow at this fast pace in 2022. The strategy of increasing our portfolio of partner brands is fundamental to this objective. We want to be remembered and recognized as a destination point for shopping for fashion, beauty, wellness and home that has the best brands that our customers know and use. Curating brands that have cultural relevance (love brands) remains our main criterion for selecting new partner brands. Want a coat that’s on trend? It’s on AMARO. Need a skincare item from your favorite brand or a set of crockery to give as a gift? AMARO has everything in one place.”, explains Dominique Oliver, CEO of AMARO.
The partner brands front was created by the company in 2020, during the pandemic, to meet consumer demand and as a laboratory for the transition of a lifestyle brand. In 2021, after the change of key, the company reached 300 brands with the aim of offering an evolution of its portfolio and being increasingly relevant in the lives of its customers.
Among the novelties for 2022 are major brands such as Adidas, Converse, Melissa and Ray-Ban, in fashion, Lancôme, L’Oreal-Pro, Kérastase, Wella, Shisedo and Oceane, in beauty and wellness, and Buddemeyer, at home , among others. In addition to new brands that are cool and niche, such as Izipizi, Insecta, Panty’s, BOB, Puravida and Kouda, for example, since 68% of those who shop at AMARO are always looking for new products and want to discover cool brands.
To start selling at AMARO, brands go through an in-house curation, based on cultural relevance. “We select brands that our customers know and love, brands that set trends, brands that are changing habits and behaviors and brands that are sustainable and with purpose.”, completes Dominique. Beauty is one of AMARO’s great bets. Currently, the portfolio comprises around 2,500 variants and 208 brands.
In the fashion category, AMARO continues with the creation, development and launch of weekly news. Skin care, makeup, hair, body and bath products and sexual well-being items are the main highlights in beauty and self-care, which receives a strong team with Giorgio Armani and Yves Saint Laurent Fragrances, Bioderma and Esthederm skincare, and for hair care Hair Truss and Lola Cosmetic. While in the wellness category the focus is on performance supplements, vitamins, teas and coffees. For home, it also has its own line, AMAROhome, and partner brands, offering decoration, stationery, bedding, table set and including more and more products.
*Fonte: Euromonitor
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