The periodic survey carried out by Score, a data retail company and a shopper experience from B&Partners.co and Grupo Hibou, called Pulso, showed what consumers’ expectations are for the holiday season.
Of those interviewed, 56% said they intend to shop for Christmas, 19% have not yet decided and 25% will not go shopping for various reasons, including: 33% said they have no money, 22% are not in the Christmas mood, 20% they want to save, 12% are in debt, 8% do not think it is appropriate to spend money now, and 28% are not used to buying Christmas presents.
As for the type of gift, the survey indicated clothes and accessories are at the top of the list with 69%, followed by toys with 44%, perfumes and cosmetics with 38%, shoes with 34% and books with 18%.
Pulso also showed that the movement in street stores and malls will increase in relation to the survey carried out for Black Friday: 47% intend to buy online (against 75% on Black Friday), 40% in the mall and 37% in stores road.
The novelty of the survey was the method of payment: 41% of respondents said they will choose to make purchases in installments on the credit card, 27% debit, 22% credit and 20% cash.
“Consumers are more dedicated to hitting the streets at Christmas and shopping online on Black Friday. It seems to be a strategic relationship of waiting a few months to present yourself with good prices on the most anticipated date of discounts, but we see the opposite at Christmas. People leave to research and find gifts only in December, which has to do with the party and socializing atmosphere”, explained Ana Letycia, Score Group Planning Head
The full survey is available at site da Score Group.