With music by Marina Sena, the campaign aims to extol the transforming power of creativity combined with technology
Created by VMLY&Y, ‘Expand Your Universe’ is Dell’s campaign that wants to extol the transformative power of creativity and technology. Starring Bianca Andrade, Boca Rosa, Pequena Lo, and Amanda Mendes, the action will also feature a strategy that will complement broadcasts on open TV with social networks.
Produced by Corazón, the main film presents the concept of the campaign, based on the hit “Por Supuesto”, by singer Marina Sena, as the soundtrack. In the images, the three influencers who have in common a trajectory highly impacted by technology, revisit their professional journeys with the help of the recently launched Inspiron 13 notebook.
Datasheet:
Client: Dell
Product Institutional
Qualification: Expand Your Dell Universe
Agency: VMLY&R
CCO: rafael pitanguy
Creation: Bruno Couto|Paulo Duarte|Silas Nogueira | Rafael Borna | Henry Mandelbaum| Matheus Dantas
Attendance: Leo Balbi |Fernanda Hartmann |Adriana Montanare | Nathalia Lemos
Planning: Sumara Osorio | Talita Souza |Marcella Vasconcellos| Karla Oliveira
RTV: Nicole Godoy | Anderson Rocha | Giovanna Cioca | Ian Inglez | Guilherme Rodrigues | Barbara Emery | Cleo Gonçalves | Raphaela Valentine
Artbuyer – Bianca Aguiar and Fernando Pavan
Photographer – Rodolfo Magalhaes
Image producer: Heart Movies
Scene Director: Marioo
Director of photography: Lucas René
Art Director: Natalia Miyashiro
Assistant Director I: Dudu Moraes
Assistant Director II: Fabiana Biancardi
Executive Direction: Igor Ferreira and Renato Chabuh
Attendance: Elisangela Dias and Carol Azambuja
Production Coordination: Juliana Sigolo and Bruna Fernandes
Coordinating Assistant: Daniela Mazer
Production director: Team Maia
Producer: Talita Cassiano
Post-Production Coordinator: Nayla Kols
Post-Production Assistant: Michael Lima
finisher: Uriel Arakilian
Edition: Jon Kadocsa – The End Edit e Post
Post production: The End Edit e Post
Color: Acauan Shepherd
Sound producer: A9
Sound producer: Apollo Nine
Attendance: Nicole Bonani
Song: “Of Course”- Marina Sena
Customer Approval: João Duarte |Etiene Fraga | Rejane Prado
