The difference is built by the details. With a unique design and a history of innovation, which is maintained year after year, added to the functionality of its pieces in constant evolution, Deca brings solutions that make a difference in people’s lives.
To reinforce this care that permeates each stage of the development of solutions present in real environments, made by people and for people, the brand presents its Detalhismo campaign. With a concept developed by the Africa agency, the new theme, which will permeate the communication of all Deca product lines, was born with the purpose of reinforcing its new communication positioning based on “Design to see and live”.
Deca innovations reside in the details and they transform the way of seeing and living design. Through its incessant search for them, the brand builds the differential in its pieces and appropriates the “Details” to tell this story.
“Detailedness” represents the essence of the brand in the detailed look of professionals who are part of the product development team and of people who see in these details, new ways of living and enhancing their daily experiences. The campaign pieces innovate in the way of approaching the product, which is in the background. The focus is on people in everyday situations, in their homes, as well as the way they relate to Deca’s functional, modern and innovative design.
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