The campaign was created by WMcCann and features a jingle that explains the virtual world to customers
Grupo Big launched a campaign with the theme of the Metaverse, with the concept “Good, Big, Cheap”.
Created by WMcCann, the campaign takes advantage of the wave of comments about the virtual world to reinforce the variety of products in the hypermarket.
In the film, the brand portrays features of the new universe in an accessible way. The piece also has a jingle created especially for that moment and reinforces the weekly calendar of offers for customers.
“Everyone has heard of Metaverse somewhere, but not everyone understands what it is. We are always attentive to what the world is talking about and our idea is not to explain, but to invite our client to participate in this conversation in a fun and accessible way”, explained Christianne Rego, CMO of the BIG Group.
The campaign debuted on digital this Wednesday (23) and will premiere on open TV on Monday (28), in addition to having pieces for digital media, radio spots and developments on the brand’s social networks.
“Every hot topic is a great opportunity we find to put BIG in context and present the brand attributes. Whether it’s a Libertadores final, or a new concept, like now”, said Danilo Ken, business director at WMcCann.
Datasheet:
Agency: WMcCann
Client: BIG Group
Product: Institutional
Campaign name: Metaverse
Client Team: Christianne Rego, Francine Marchetto, André Varjão and Thays Costa
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
Creative direction: Léo Correa and Fabio Ludwig
Creation: Marcelo Mari, Marcelo Diniz
Attendance: Giovanna Tucci, Erika Nagata, Carolina Anton
VP of Media: Fabio Urbanas
Media: Regina Ponte, Sheila Porangaba, Roney Lima, Cassio Prettz and Milena Franco.
General Production Director: Camila Naito
Integrated Production: Dani Toda, Paula Galacini and Mayra Lima
Film producer: LEMONADE FILMS
Director: Raphael Rodriguez
Service: Thais Dutra
Postgraduate coordinator: Gabriela de Brito Santana
Motion: Jonathan Costa Alves
Scenes Store: Lemonade Films, Çava Films, Fauna
Sound Producer: Hitmaker Audio
Track: Hitmaker Audio
Projects: Sidney Bochner
Public Relations: Kerena Neves and Giulia Camargo
