Indian company will have rights to the World Cup brands, emblem and assets
Education-oriented technology edtech, Byju’s will be an official sponsor of the Qatar World Cup. With the agreement, edtech will have rights to the brands, emblem and assets of the World Cup, and will be able to carry out promotions.
As part of a varied activation plan, Indian edtech will also develop content with educational messages. Byju Raveendran, founder and CEO of Byju’s, spoke about the proposal to promote the integration between sport and education.
“Sport is a very important aspect of human life, which unites people all over the world. Just as football inspires billions of people, we at BYJU’S also want to inspire a love of learning in every child’s life for through this partnership.”
