Narrative brings content pills from the unfolding of an ‘incident’ that occurred with the actor
With ‘Too good to be true’ as its concept, Amazon Prime invited Lázaro Ramos to talk about the benefits of its program, which offers free shipping with no minimum purchase amount, in addition to access to movies and series on Prime Video.
The narrative brings content pills from the unfolding of an ‘incident’ that occurred with Lázaro and the alternatives he had in challenging situations when being able to resort to the benefits offered by Amazon Prime.
The video begins with a disastrous haircut by the barber, who gets distracted during an enthusiastic chat with Ramos about the advantages of the service in a single subscription.
With creation, content production and developments signed by AlmapBBDO, the campaign continues a concept and a format that Amazon has already used in its communication.
“We were given the challenge of creating the first films made for Brazil, bringing the brand closer to the daily lives of Brazilians and taking advantage of the partnership with Lázaro, an icon of national humor”, says creative director Rodrigo Resende.
Datasheet
Agency: AlmapBBDO
Advertiser: Amazon
Product: Amazon Prime
CCO: Luiz Sanches and Pernil
Creative VP: Marcelo Nogueira
Creative Directors: Renato Butori and Rodrigo Resende
Creation: Giba Mendes and Mauro Maedo
Audiovisual Production: Vera Jacinto, Diego Villas Boas and Aline Silva
Attendance: Maysa Oliveira, Fabíola Loureiro, Bruna Santarosa and Luiza Neves
Planning: Sergio Katz, Beatriz Scheuer and Luciana Shinoda
Digital Production: Lilian Cavallini, Sabrina Ramiles and Vinycius Maciel
Producer: The9Level
Client Approval: Camila Nunes, Lillian Dakessian, Lara Camargo, Nina Anaruma, Simon Morris and Jo Shoesmith
Producer: Saigon Films
Director: Silvio Cunha
Executive Producer: Marcelo Altschuler and Carol Pessini
Attendance: Fernanda Gomes, Rafael Costa, Karin Diniz, Giovanna Saad and Michele Pavão
Production coordination: Katiucia Soares, Jucilene Almeida and Thalita Machado
Director of Photography: Fernando Oliveira
Still photographer: André Wanderley
Ass. de Still: Felipe Costa
Art Director: Mariana Cavalcante
Assistant Director: Flavia Meszberg and Ana Bianco
Production Director: Roberto Bellezia
Costume designer: Roberta Tozato
Location Producer: Daniel Fontoura
Casting Producer: Carla Chueke
Object Producer: Isa Maciel
Makeup Artist: Maria de Araújo
Costume designer Ingrid Guimarães: Antônio Frajado
Make and Hair Ingrid Guimarães: Lavoisier
Costume Designer Lázaro Ramos: Alex Brollo
Make and Hair Lázaro Ramos: Cláudia da Cruz
Post-production coordinator: Fábio Abreu
Post-Production Service: Claudia Rocha
