Festival will take place from Friday (25) to Sunday (27), at the Interlagos race track, in SP
Sponsor of Lollapalooza Brasil for the third time, Samsung will carry out a series of activations during the three days of the festival. The Ferris wheel, 36 meters high, will allow the public to record photos and videos of the shows with an aerial view of the event.
Smartphones from the Galaxy S22 5G line will be available inside each Ferris wheel cabin and, at the end of the tour, a big screen will display the images recorded by the participants. In addition, visitors will also receive the photos so they can share on their social networks with the hashtag #GalaxynoLollaBR.
Next to the Ferris wheel will be the Galaxy Studio, a 50m² space and four activation areas, each with an innovative and immersive approach to Galaxy ecosystem products.
In one of the spaces there will be a dance booth that lights up as the participant moves. Before entering the cabin, the visitor will receive a noise-canceling Galaxy Buds2 wireless headset and a Galaxy Watch4 to measure heart rate during activity.
Inside the cabin, the person will follow in the footsteps of an avatar and, as the heartbeats increase, the cabin will light up, simulating the charging of a battery.
