The work will be developed from the creation of two business units, the Business Unit BTG and the Business Unit PAN, which will have separate structures and exclusive teams.
Grupo Dreamers, owner of companies such as Artplan, Rock in Rio, Dream Factory, A-Lab and Convert, was chosen to take over the communication of BTG Pactual and Banco PAN.
The work will be developed from the creation of two business units, the Business Unit BTG and the Business Unit PAN, which will have separate structures and exclusive teams. Customer synergy will be guaranteed by Joana Chulam, who will occupy the position of Head of Media for both operations.
According to Rodolfo Medina, executive president of Grupo Dreamers, the advantage of being a holding is being able to accommodate companies with independent internal structures.
“This is a new challenge for the holding company and it is already being a great learning experience for all involved. As in everything we do, we are investing our energy in developing operations that bring good results to our customers, based on the synergy of the Group”, he says.
