O McDonald’s debuts his participation in Lollapalooza Brasil in style. In addition to setting up a restaurant with two kitchens and an operation with more than 200 people, so that the public does not feel like it in the place, the brand will also guarantee offers at McDelivery for those who choose to enjoy the shows from home. To communicate its presence at Lolla BR, one of the main music festivals in the country, the campaign created by the agency GALLERYcast the rapper Emicida in lineup of the film for TV and in the contents of the digital strategy.
“This will be a very important moment for McDonald’s. It’s a great opportunity to connect even more with the brand’s fans and bring a new experience to the public. While also offering great deals for those who are at home. Having one of the main names in Brazilian music helping us to tell this story in our communication makes this debut even tastier for us” highlights João Branco, VP of Marketing at McDonald’s.
The film that will be broadcast on TV and digital shows a group of friends prepared to follow Lolla’s shows directly from the couch. With each bite of the different products on the network, they transform into a rock or pop music star. Until whoever tastes the Big Mac with barbecue sauce (not by chance) becomes Emicida, one of the most awaited attractions of the festival this year.
The rapper, whose registered Méquizice is the Big Mac with Barbecue Sauce, was invited to create content on his networks and, in one of them, he presented his McRequirement: McDonald’s cannot be missing from the festival’s dressing room.
“A lot of people when they’re at a show think, ‘Get out of here, I’m going to send a McDonald’s. Now the brand will be there, together, making the festival experience even more special. To leverage this, we thought of a strategy that tracks who will be at the shows and also who will watch from home, all to connect the brand’s fans to the festival’s vibe”, says creative director Phil Daijó.
Datasheet
Titles: Mequi at Lolla BR
Duration: 30”
Client: Arcos Dourados Comércio de Alimentos SA.
Product: McDelivery
Agency:Gallery
CCO: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Guzera e Phil Daijó
Creative Supervisor: Rodrigo Porto
Creation: Elder Caldeira, Rico Lins, Matheus Franzoni, Raicon Costa
Attendance: Ana Coutinho, Mariana Magalhães, Paula Salvarani, Taís Boaventura, Larissa Gama and Julia Dantas
McDonald’s Approval: João Branco, Lariane Duarte, Larissa Neves, Lucas Emerick and Rafaela Alejandra
Media: Paulo Ilha, Kaline Léssio, Junior Freitas, Anna Karoline Moreira, Mariana Tolosa, Anderson Rodrigues, Bruno Souza and Thalita Santos.
Media Operation: Alexandre Ruiz, Gabriela Canal, Kaleb Vicuna, Janine Freitas, Paulino Cassiano and Rafael Tomacheusk
Strategy: Pedro Cruz, Carol Mello, Rafael Martins, Téia Lo-Ré, Amanda Agapito, Thais Oliveira, Felipe Ribeiro, Bruno Souza, Graziele Soares and Adriano Martinez
PR and Influence: Patricia Capuchinho, Didi Blanco, Luiza Karam, Giovanna Maracajá, Aline Paz, Mylena Fontes and Laís Barbosa
Projects: Yarha Costa and Fernando Braga
Artbuyer: Marcos Moura, Sonia Santos and Bruna Costa
Graphic production: Marcos Moura, Cristiane Pacheco and Cristiano Arashiro
Finishing Coordination: Pablo (Frotinha) Felix
Revision: Theresa Montes
Finishing: Anderson Santos and Paulo Ribeiro
Integrated Production: Ducha Lopes, Priscila Sanches, Karen Nakamura, Fabio Truci, Fernanda Assato and Beatriz Brandão
Producer: prodigal movies
Director: Laga Villanova
Executive production: Frascesco Civita, Chico Pedreira, Ana Chrysostomo, Rebeca Broncher and Ana Mendes
Ass. de Prod. Executiva: Amália Agatha, Eduarda Felsmann and Pedro Borgacio
Coord. of Prod .: Nathalie Gautier, Luiza Campanelli, Bruna Nogueira and Samantha Assis
Coordinating Team: Rafael Neder, Fabiana Baptista, Beatriz Soares, Lucas Pereira and Everson Martins
Research and Development: Maggie Landim, Cibele Nogueira, Isabel Azevedo, Tunico Rodrix and Ana Lívia
Signed steering: Raquel Reis and Caio Alfieri
Production Direction: Monica Viesi
Photography Direction: Lito Mendes da Rocha
Art direction: Eduardo “Crox” Kissajikian
Costume: Heloísa Cobra
Cast Prod.: Barbara Catani
coordinate of Post: Tutu Mesquita, Priscilla Paduano and Fabiana Galdino
Signed of Post: Letícia Harumi
Mounting: André Dias
Post Production and Finishing: prodigal movies
Finisher: João Laion
color correction: Marcinho Pasqualino – Psycho’n’Look
Audio Producer: AUDIO FREE WRESTLING
Musical Direction: Paulinho Corcione
Production Coordination: Thacio Palanca
Audio Finishing: Team Fight
Executive/Service: Thais Urenha
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