Festival will have a space of 350 m², with two kitchens and more than 200 employees to attend the event
McDonald’s will have a mega restaurant at Lollapalooza BR, which takes place on March 25th, 26th and 27th, at the Interlagos Circuit, in São Paulo.
This is the first year that the fast food chain has participated in the event and, to celebrate, McDonald’s has prepared Instagrammable spaces for the public to have fun and register the moment, in addition to activations with gifts.
The structure of the restaurant has 350 m², two kitchens to meet the high demand of the public and more than 200 employees.
“Our presence at Lolla is something that the public asks for a lot and we managed to do it this year. This year, no one will feel like it, because we will be there with our delicious products and with the usual quality”, said João Branco, VP of Marketing at McDonald’s Brazil.
The area will feature licking walls for photos, an M-shaped McDonald’s portal and activations like the McMachine, inspired by teddy bear machines.
Throughout the days, there will also be the distribution of exclusive items inspired by the brand’s products, such as stickers, socks, eye patches, pins and buttons.
