PUMA today launches a new project called RE:JERSEY to produce uniforms by reusing models from past seasons. The aim of the brand initiative is to reduce waste and encourage circular production models in the future.
The recycling process of the RE:JERSEY project uses past uniforms, allowing, for the first time, that all logos, embroidery and emblems present on the product, which previously made the recycling process difficult, be included in the making of new pieces. The shirts are chemically broken down into their components (depolymerization), the colors are then filtered and the material is chemically reconstituted to create a yarn (repolymerization) with the same performance characteristics as new polyester.
According to Howard Williams, PUMA’s Chief Apparel Technology Officer:
“With the RE:JERSEY project we want to develop ways to reduce our environmental impact, respecting resources and reusing materials. The advances we’ve made with RE:JERSEY will help us develop more circular products in the future.”
Products made by the RE:JERSEY project will be used on the pitch during the pre-match warm-up of Manchester City, Milan, Borussia Dortmund and Olympique Marseille. The clubs will wear the jerseys in their respective domestic league games between late April and May, starting with Manchester City in their clash with Watford on 23 April.
The RE:JERSEY pilot project is part of the Circular Lab, an innovation hub led by sustainability and design experts working to advance the future of PUMA’s circularity programs and its Forever Better sustainability platform. As part of Circular Lab, the German brand last year announced RE:SUEDE, which aims to produce a biodegradable version of Suede, its most iconic sneaker.
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