Samsung, for the third year, is present as a sponsor of Lollapalooza Brasil, one of the biggest music festivals in the world, which starts this Friday (25), at the Interlagos Circuit, in São Paulo. For this year, the brand will keep the traditional Ferris wheel, which guarantees the best view of the entire festival, in addition to a series of special activations that will show the benefits of the new S22 5G* line and the Galaxy ecosystem.
According to Mario Sousa, Senior Marketing Director of the Mobile Experience area at Samsung Brazil:
“Samsung’s presence at a festival like Lollapalooza Brasil reinforces music as one of the pillars of the Samsung Galaxy brand in Brazil. In our activations during the festival, we will allow the public to know, in practice, the real features of Galaxy Ecosystem devices and how they contribute to a better experience doing what they love most”
#GalaxynoLollaBR
The Ferris wheel, one of the most special activations of Lollapalooza Brasil, will once again be led by Samsung. The 36-meter high attraction will allow the public to record photos and videos of the shows with the best view of the festival. Smartphones from the Galaxy S22 5G line will be available inside each cabin on the Ferris wheel and, at the end of the tour, a screen will display the images recorded in the cabins by the participants. In addition, visitors will also receive the photos so they can share on their social networks with the hashtag #GalaxynoLollaBR.
Those in line to check out the Ferris wheel can also have fun while waiting. An activation with fans and the Galaxy Z Flip3 5G* foldable smartphone will allow visitors to capture fun photos in front of the wind, as if they were on a fashion runway or in a professional photo shoot. OZ Flip3 5G will be put into Flex Mode1 so that visitors can take pictures without having to hold it with their hands.
In addition, the line will also have totems with units of the Galaxy Z Fold3 5G*, a folding smartphone that when opened boasts a 7.6-inch screen.2, showing the shows that happen at the moment. That way, no one misses a moment of the day’s shows.
Next to the Ferris wheel will be the Galaxy Studio, a 50m² space and four activation areas, each with an innovative and immersive approach to Galaxy ecosystem products.
In the first space, a dance booth that lights up as the participant moves. Before entering the cabin, the visitor will receive a Galaxy Buds2 wireless headset with active noise cancellation.3 (ANC) and a Galaxy Watch4 to measure heart rate4 during the activity. Inside the cabin, the person will follow in the footsteps of an avatar and, as the heartbeats increase, the cabin will light up, simulating the charging of a battery.
In the second environment, it will focus on the S Pen, a smart pen that is integrated into the new Galaxy S22 Ultra 5G. Participants will receive a Galaxy S22 Ultra 5G and everything they draw on the screen will be amplified on a big screen. They will also be able to create their own stickers to use over the photos taken during the festival.
In the third space, participants will be able to take photos and videos on a swing installed in a mirrored room filled with flashing neon lights that change colors and the amount of brightness. In this configuration, visitors will be able to test all the benefits of Nightography, a concept that combines the powerful sensors and processor of the Galaxy S22 5G to create sharp, bright and richly detailed images even in low light situations.5.
The fourth and last space consists of a gallery with photos and videos recorded during the three previous spaces, in addition to displaying the content captured by Samsung’s promoters that will circulate through Lollapalooza Brasil. The Samsung team will showcase the style of visitors with photos taken using the Portrait Mode of the Samsung Galaxy S22 5G. Participants will be able to download the content created in the four spaces and displayed on the big screens through a link that will be sent to them by message.
Samsung Galaxy no Lolla Lounge
Samsung Galaxy will also be at Lolla Lounge with a space dedicated to the comfort and well-being of Lollapalooza Brasil participants. There, they will be able to enjoy a relaxing sensory experience, as well as test the speed of 5G technology.6.
Designed to be a break and decompression point, Galaxy Studio at Lolla Lounge is a space made with soft and comfortable floors that will offer rest areas and foot massage, so that participants are ready for the next show.
The space will also allow visitors to watch the shows of Lollapalooza Brasil through Galaxy S22 Ultra 5G smartphones, which will broadcast the performances live using 5G technology. Those who participate in the Samsung activation at Lolla Lounge will be able to win a 5G Fast Pass for the Ferris wheel. Lollapalooza Brasil 2022 will be held from Friday (25) to Sunday (27), in São Paulo. For more information about the festival, visit: https://www.lollapaloozabr.com/
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