Developed by David, the campaign will be on the streets of São Paulo and Rio de Janeiro
Continuing the ‘Real Food’ campaign, which began in 2020, Burger King found a different way to talk about the movement to remove artificial ingredients from snacks.
Developed by David, the pieces play with the famous McDonald’s jingle to reinforce what BK says is no longer part of his recipe – two hamburgers, tartrazine, lettuce, special sauce, cheese, bright blue, pickles, onion, acid sorbic and a sesame bun.
The shares will be in OOH spread across strategic points in the city of São Paulo and Rio de Janeiro.
The company promises to remove, in line with its ESG commitments released last year, all artificially sourced ingredients from its sandwich menu by 2025.
In one of its latest actions on the matter, BK surprised real consumers by an employee who offered artificial coloring, preservative or flavoring in the order.
Datasheet:
Agency: David
Campanha: Big King
Client: Burger King Brazil
Product: Clean
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Creative VP: Rafa Donato
Executive Creative Directors: Edgard Gianesi, Renata Leão
Creative Directors: Fabrício Pretto, Rogério Chaves
Assistance: Carolina Vieira, Rafael Giorgino, Cacá Franklin, Larissa Zanardi and Carol Cury
Production: Fernanda Peixoto, Letícia Britto
Final Art: Victor Peccia
Review: Ava Silva
Planning: Luciana Mendes, Carolina Silva and Angel Pinheiro
Media: Marcia Mendonça, Thomaz Chamiso, Leonardo Berenguer, Pedro Graça, Victor Fortes, Guilherme Garcia
Innovation and Technology: Toni Ferreira, Gustavo Nanes
Data Intelligence: Mailson Dutra, Ana Veiga, Bruno Moura
Customer Approval: Ariel Grunkraut, Juliana Cury, Daniel Packness, Pedro Laguardia, Marcella Gil
