Work was developed by GAD’
Energisa announced the group’s new brand, (re)energisa, which will integrate and represent the unregulated business of decentralized generation through renewable sources, energy trading in the free market and value-added services.
(re)energisa will operate in the market by offering energy solutions, which represents a milestone in Energisa’s business diversification project across the country. The new brand also translates the one-stop-shop concept, that is, all solutions in one place.
The brand’s strategy is to lead the energy transition with a focus on the low carbon economy.
“We want to be the brand that is at the customer’s side to offer energy solutions with the objective of leveraging their business and carrying out the energy transition of companies”, said executive Roberta Godói, vice president of Energy Solutions and leader of (re) energetic.
The current Alsol Energias Renováveis, Energisa Comercializadora and Energisa Soluções are transformed into a single brand, (re)energisa, which will operate throughout the national territory, serving companies of all sizes in the city and in the countryside.
The development of the brand was in charge of GAD’, which in addition to developing the positioning, naming and identity strategy, is also coordinating the implementation, including the launch campaign.
“We sought to create something disruptive that would place us at a level of reference and leadership when we talk about energy transition”, said Luciano Deos, CEO and founder of GAD’.
The consultancy’s strategy provides for events aimed at customers and employees, national media on and offline, in relevant vehicles in the national and sectorial market, in addition to organic content and promoted on social networks.
