This week, Bombay Sapphire Gin, the world’s best-selling premium gin and which belongs to the Bacardi Group, will launch the “Arte dos Sentidos” campaign, which is part of the “Stir Creativity” brand positioning, with the concept that the drink is a page blank, able to stimulate creativity when setting up a cocktail. The film, created by the BBDO agency and which will air on December 6th, aims to reinforce the brand’s image among consumers through an emotional message, focusing on the enjoyment of the drink beyond the taste, as well as , for example, appreciating an art can awaken different senses and not just vision.
Check out the movie:
In order to promote the current position, Gin Bombay Sapphire invests for the first time in an open TV campaign, with circulation in the states of São Paulo and Rio de Janeiro, on TV Globo. “We are investing heavily in this new campaign, as we believe a lot in our consumers’ interest in enjoying this sensory experience with Gin Bombay Sapphire. We are confident in the reach that we will have with this initiative and, among the actions planned, we are going to the streets with Out of Home media in watches, bus stops, the JK Iguatemi shopping mall and Congonhas and Galeão airports, in addition to several activations on social networks and an official event in early 2022.”, says Veridiana Carvalho, Head of Bombay for Latin America and the Caribbean.
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