A new smile will be revealed at Globo during the participation of Marco Luque’s character in the programs Caldeirão do Mion, Altas Horas and Domingão do Huck
The character Jackson Faive, played by actor and comedian Marco Luque, Jackson Faive, will appear with a new smile in the coming days. Faive, who has always used child braces, will start using an invisible dental aligner, in action by SouSmile, a startup that offers this type of product.
The action started with the character finding SouSmile’s profile on social networks and, since then, Marco Luque has been posting treatment phases. The new smile will be revealed on Globo during the character’s participation in the programs Caldeirão do Mion, Altas Horas and Domingão do Huck.
Created by the agency Soko, the action will highlight the benefits of treatment. “Until a few years ago, clear aligner treatments were prohibitively priced for the majority of the population. We came to change that reality. We want to help as many Brazilians as possible to reveal their smiles and, therefore, we invest in technology to provide the customer with the best cost-benefit ratio”, says Ornella Moraes, SouSmile’s CMO.
