In the last few months, I have learned a lot from my youngest daughter, Joana. Joana is a 6 year old child who is very determined about what she wants.
Your desires are really deep and they come from the bottom of your stomach and your
heart.
And she, at the age of 6, creates and invents ways to get what she wants, even though she receives the “no” countless times in a row loaded with rational and emotional arguments. She doesn’t give up.
She is not satisfied.
Often, it comes to drama, which comes with everything. After all, the emotional side of the child at this age is 90% present.
But there is also a sweet and loving way to his attempts.
For her, there is no ready-made formula.
In fact, she creates and invents her own formulas to try to reach her goal.
final.
And with us, creative professionals especially, it can’t and shouldn’t be different. In our life, in our projects, in our jobs, we often need to find alternatives, be creative even at that moment to prevail and sell a project, an idea in which we strongly believe and, of course, not give up.
This doesn’t mean that we won’t have to find other routes or ways to do it, but even so, the will and desire must be greater, they must prevail.
We, as professionals, cannot accept mediocrity in the sense that “For such a job, it’s fine; for this job, go anyway”, because, in the end, the job is for us, it’s about building our career and our portfolio.
“Am I satisfied with my work? Am I satisfied with this delivery? If I look at this, will I be proud?”
Man, you are what you deliver, you are the reflection of your projects, of what you show and present.
And I know that many times we’re going to look at it and say, “Puts! It can get better”. So if you can improve, improve! Do the best. The time that runs is not the time of the delivery time, but the time of your satisfaction with your best.
Because we know that inspiration and creativity are not something that has a timesheet, and if the deadline is 8 hours and you are not comfortable and satisfied with the delivery, take the time you need so you can be proud.
It’s not just about responding to the briefing, the needs of demand and the client: it’s also about responding to our work, to ourselves and to our pride in having made a great delivery for the client and for us.
We have to take care of the urgency, but without forgetting the importance, the essence of each work.
Desires, wishes and beliefs in our work as individuals in a team: this is what drives us, it is what makes us better as professionals and creates a legacy.
Tatiane Piovezam is Creative Director at ARC Worldwide Brazil
