About 70 people wearing masks from Virginia and Zé Felipe were positioned in the Conjunto Nacional building.
We Pink launched two fragrances: one for women, signed by Virginia Fonseca, and another for men, by singer Zé Felipe, husband of the influencer.
To mark the launch, the company prepared an action inspired by the children’s book “Onde Está Wally?”, on Avenida Paulista, this Saturday (26).
About 70 people wearing influencer masks were positioned in the Conjunto Nacional building and the idea of the action, as well as the book, was for people to find Virginia and Zé Felipe.
“As perfumes are Vi and Zé’s first fragrances, a launch event like this, where the public could be part of this ‘treasure hunt’, perfectly matched the moment”, highlighted Samara Pink, who is in charge of the brand with Virginia.
With an official booth located in the Conjunto Nacional building, the real Virgínia Fonseca performed and announced the launch of the pair of perfumes, in addition to taking pictures with the fans who spent their morning in search of the real masked ones.
“We test different fragrances until we arrive at combinations that represent our identity as a couple. We want customers to have a real experience,” revealed Virginia.
