Presented with a large number of insertions and headlines in the programming schedule, the soap opera Pantanal, a hit in the 90s of the extinct TV Manchete, is back. Now on Globo, the attraction debuts this Monday (28) promising to bring great scenes from the Brazilian swamp to compose the narrative of Bruno Luperi, grandson of Benedito Ruy Barbosa, author of the original version of the plot.
And Itaipava, from the Petrópolis group, wants to take advantage of this buzz to reinforce its 100% Malt version. As of April, the brand will have content actions at times such as reunions and celebrations, in different artistic centers of the plot, in a strategy signed by WMcCann.
According to Naiara Brugneroto, marketing coordinator for the Itaipava brand at Grupo Petrópolis, it is an honor for the brand to be part of this moment. “We are very happy to once again be on TV Globo’s prime time, now in such a classic and striking plot that demonstrates the strength of Brazilian women and the beauty of one of the most important regions of our country, which is the Pantanal”, says.
In less than a year, this is the fourth time that the brand has entered TV Globo’s prime time, promoting content actions, contextualized breaks and unprecedented digital insertions with digital product placement.
