Agency will be responsible for the digital communication of the social network
FCB Brasil won the TikTok account and is now the brand’s digital agency. FCB Studio, the agency’s creative production hub, will be responsible for the account.
The team, according to the agency, will be formed by more than 20 professionals.
“We developed an exclusive and unprecedented operation at the agency that works from all angles so that everything is in sync and we have the necessary agility of the digital environment”, said Elton Longhi, VP of brands & business at the agency. “Our goal is to promote TikTok to the center of Brazilian culture and conversation,” he added.
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