Kopenhagen’s Easter campaign is now live, which highlights the long-awaited and delicious products of the brand and presents the action “Sabor Que Vem de Dentro”, signed by Artplan, with the mission of promoting what really matters on this very important date. special: the connection between people. In a period marked by social distancing, commemorative dates tend to acquire a new context and the so important union between family and friends requires a little creativity.
Thinking about alternatives for sharing affection and affection even at a distance, Kopenhagen created an exclusive landing page for action, with the Inkuba agency, which can be accessed through a QR Code that will be available in tags on bags, social networks or through the e-commerce brand, which allows the personalization of a message through a video message to be sent to someone special.
“It will be the second Easter in social isolation, and this year the date took on an even more intense meaning. Therefore, we want to strengthen the emotional bond with our customers and propose new ways to celebrate and connect with those we love”, highlights Maricy Porto, executive director of Kopenhagen.
For the date, Kopenhagen brings a portfolio of 55 items, 15 of which are new releases. Highlight for the Repleto line, eggs that promise to be the biggest novelty of the season.
After a great investment in research and design, Kopenhagen launches for the first time spoon eggs that come stuffed in three flavors: 4 Clássicos (combination of the darlings Lingua de Gato, Nhá Benta, Lajotinha and Chumbinho), Chokonut (delicious cream with pieces of hazelnuts) for an incredible mix of textures) and one of the best sellers of the Kopenhagen line, Melt Caramelo, which also gets its version with milk chocolate ganache and cookies, in addition to a generous layer of caramel and granules in the decoration. All of them accompanied by an exclusive spoon to enjoy a complete Kopenhagen experience at home.
After the sales success of the Exagero line in recent years, the brand also presents a new flavor of the Soul Good line, Hazelnut Cat Tongue, an extra-stuffed egg version of the zero lactose and zero added sugars line, which meets market demand. for healthier products that meet dietary restrictions. The traditional eggs category, which brings versions of classic Kopenhagen products, also features two novelties: Ovo Chokonut (milk chocolate with hazelnut pieces) and the Ovo Keep Kop Pipoca (milk chocolate with the crunch of gourmet popcorn).
The Lingato line, aimed at children, has been gaining more and more prominence, as it was sold out 10 days before Easter and was expanded with three new product options accompanied by exclusive gifts from the line and with various disbursements. There are also two products aimed at the teen audience, which include exclusive headphones.
Another great highlight is the unprecedented launch of the Ovo Deluxe (milk chocolate mix with white chocolate, caramelized macadamia nuts, almonds and pistachios, in addition to 8 separate milk chocolate and hazelnut bonbons in 1kg of product), which includes a rabbit pendant from the Life by Vivara line. The partnership with the jewelry brand was a strategic move to provide an even more special gift option for the occasion.
To communicate this campaign full of launches and meanings, Kopenhagen worked on the production of video and image content for social networks, which will be published until Easter, in addition to investing in actions with influencers from different regions of the country, programmatic media and others. of-home. In the last year, the Kopenhagen brand has been opening several fronts of channels where consumers can buy chocolates digitally, without leaving home, through the virtual store, telephone, WhatsApp from the stores closest to their residence and partner applications.
In addition to being able to participate in the brand’s loyalty program, the Kop Club, which gives access to exclusive service through the personal shopper. The products are already available on the Kopenhagen website, in physical stores and in partner applications.
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