The agreement will allow Discovery to complement and expand its digital offering to include new content genres and audiences.
Discovery is Dailymotion’s new representative for advertising marketing throughout Latin America, including Brazil. The agreement was closed from Discovery Latina America, the brand’s division for the region.
With the partnership, Discovery expands its digital offering to include new content genres and audiences. The merger also allows the company to offer content from a global video platform, professionally produced and on a large scale.
According to the statement, the Dailymotion offering has an average view rate of 85% on an inventory of over 400 million monthly ad impressions.
With the agreement, the new partners are expected to expand options for brands, with the inclusion of 30-second ad slots. The initiative aims to explore video formats with high personalization.
