A survey carried out by Knewin Social also revealed the brands that gained the most followers during the three days of the festival.
A survey carried out by Knewin Social revealed which were the sponsoring brands of this year’s edition of Lollapalooza on social networks. With 5.48%, Multishow led the ranking among the most cited – the channel, together with Bis, broadcast the three days of the festival.
In second place came Chevrolet (0.78%), which activated its brand last Thursday (24) with #OnixDay. The action featured concerts by artists Doja Cat, Machine Gun Kelly, Kehlani and Pabllo Vittar.
Globo, Instagram and Doritos completed the top 5.
brands | percentages |
multishow | 5,48% |
Chevrolet | 0,78% |
Globe | 0,65% |
0,48% | |
Doritos | 0,30% |
In another analysis, the company listed the brands that grew the most in terms of number of followers on Instagram and Twitter – Lollapalooza itself was the one that increased the number of followers on Instagram the most, with almost 42%.
brands | Non-Insta Rise |
Lollapalooza | 41.81% |
Budweiser | 2,45% |
Doritos | 2,18% |
healthy | 1,50% |
Braskem | 1,00% |
Lollapalooza was also the one that gained the most followers on Twitter, followed by Johnnie Walker and Sadia.
brands | Increase no Twitter |
Lollapalooza | 2,81% |
Johnnie Walker | 0,90% |
healthy | 0,56% |
Doritos | 0,50% |
89 Rock Radio | 0,33% |
The survey carried out by Knewin Social collected a total of 278,493 tweets from last Thursday to this morning (28).
More than 300 thousand people
According to a balance released this Monday, Lollapalooza received 302,235 people in the 68 hours of shows, divided into the three days of the event held at the Interlagos race track, in São Paulo.
With an audience of 300,000, Saturday was the busiest day at the festival.
The year’s edition also broke a record for partnerships with brands. In all, there were 21, being 6 new and 15 renovations.
