FCB Brasil won the TikTok account and is now the brand’s digital agency. FCB Studio, the agency’s creative production hub, will be responsible for the account.
“We developed an exclusive and unprecedented operation at the agency that works from all angles so that everything is in sync and we have the necessary agility of the digital environment”, comments Elton Longhi, VP of Brands & Business at the FCB Brasil agency. “Our goal is to promote TikTok to the center of Brazilian culture and conversation”.
The team will be formed by more than 20 professionals including Data Intelligence specialists for the account.
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