With relaxed language, the action created by AlmapBBDO portrays different experiences that the rewards program can offer
Livelo launches a campaign to show that everyday purchases made from the Livelo website at partner stores become points that can be used on various occasions, such as exchanges for products, travel, services and cashback. The action premieres this Monday (28) at the break of Globo’s Jornal Nacional.
With relaxed language, the campaign created by AlmapBBDO portrays different experiences that the rewards program can offer. “We want to be present in people’s lives, presenting solutions to make everyday life easier. Purchases that the consumer would normally make can earn points if they are made through Livelo’s partners”, says Daniel Pagano, Livelo’s Chief Marketing & Operations Officer.
According to the executive, users of the platform can use the points in exchanges for travel, cashback and still have more than 800 thousand items in the online catalog and in more than 8 million physical stores in Brazil.
The company has a national media plan and is reinforced by regional vehicles in the squares of São Paulo, Rio de Janeiro and Brasília. The planning includes open and closed TV, digital, radio, street furniture and action with influencers.
Datasheet
Agency: AlmapBBDO
Advertiser: Level
Product: Institutional
CCO: Luiz Sanches and Pernil
Creative Director: Pedro Corbett
Creation: Caroline Hikari and Júlia Azevedo
Audiovisual production: Vera Jacinto, Diego Villas Bôas and Bruna Rocha
Service: Marina Veludo, Bárbara Camargo, Laís Barbara, Julia Farah and Larissa Lisboa
Planning: João Gabriel Fernandes, David Gross and Filipe Nakaoka
Media: Mel Carvalho, Ana Carolina Campos, Amanda Sousa, Rayza Oliveira, Peterson Oliveira,
Sávio Figueiredo, Claine Oliveira and Vitor Hugo Rodrigues
Content: Christina Mello, Janaina Meira, Geraldo Dantas, Maria Eduarda Monteiro and Laís
Fonseca
Image producer: Sentimental Film
Stage Director: Gray
Executive Producer: Marcos Araujo
Operational and Service Directorate: Renata Pimenta
Attendance: Wander Damiani Wanda Tigre
Head of Production: Renata Picheco
Production Coordinator: Chélide Teixeira
Director of Photography: Vitor Bossa
Art Director: Ana Paula Braga
Post-production: Sentimental Film
Post-production coordinator: Anita Nadai
Post-production service: Thaiz Rosalino
Editor: Sergio Dinis
Color: PSYCHO N’LOOK
Sound Producer: Punch
Producer: Cristiano Pinheiro
Creation: Tony Berchmans | Cristiano Pinheiro
Attendance: Ale Pais, Lili D. Aragoni and Fernanda Garroux
Production Coordination: Juliana Pontes and Paula Pedroso
Submission: Gustavo Guanaes and Fernando Martinez
Client approval: Daniel Pagano, Bianca Jordão and Beatriz Prusas
