Corporate platform will allow companies to publish posts in which they prefer professionals from minority groups in countries where the practice is considered legal
Target of criticism and pressure from entities and advertisers since dropping a vacancy that prioritized black and indigenous professionals, LinkedIn has updated its global policy on job advertisements.
The corporate social platform will now allow companies to publish posts in which they prefer professionals from minority groups in countries where the practice is considered legal.
“In Brazil, affirmative vacancies are now allowed, including for black and indigenous people. We appreciate the feedback we have received from our community in Brazil. Doing the right thing is important and we are committed to continuing to learn and improve.”
Understand
LinkedIn has been at the center of controversy since it deleted a vacancy post that prioritized hiring blacks and indigenous people. The post, by Laut (Centre for the Analysis of Freedom and Authoritarianism), aimed to publicize a position of coordination of the administrative and financial sector and was part of the research center’s affirmative actions.
The post was taken down two days after publication on the grounds that it was ‘discriminatory’. After Folha de S.Paulo revealed the stories, brands such as Natura &Co, entities such as the Business Initiative for Equality, the Observatório da Diversidade na Propaganda and Movimento Mulher 360, and market professionals such as Ian Black, CEO of New Vegas, and Ken Fujioka, co-founder and partner of Ada Strategy, began demanding an ad policy review.
Procon-SP also notified the social network and demanded an explanation of how it works and the guidelines for posting job advertisements.
