NISSIN FOODS DO BRASIL announces that Cup Noodles will be the official instant noodles of Rock in Rio Brasil 2022. In its third participation in the festival, the brand will bring to the City of Rock all the flavor and practicality of the most beloved cup noodles in Brazil , as well as special actions for the public.
“After this period without the holding of in-person events, we know that consumers are eager to have closer experiences with our brand. With that in mind, we are preparing a series of unique experiences with Cup Noodles, which will be present on Rock Street”, highlights Ana Fossati, Marketing Manager at NISSIN FOODS DO BRASIL. In addition to fixed points, Cup Noodles® will have mobile sales during the festival, to satisfy the hunger of those who don’t want to miss a single minute of the concert schedule.
As in the previous edition, the brand also plans to reinforce its commitment to sustainability, through an action to collect and recycle packaging. “At Rock in Rio this year, our goal is to collect and recycle all Cup Noodles® packaging consumed during the seven days of the festival. Thus, we contribute to the sustainability of the event and we will still be raising the public’s environmental awareness”, says Glaucia Tonelli, General Manager of Quality at NISSIN.
In the last edition of the festival, in 2019, the company collected approximately 63 thousand packages of Cup Noodles – and the expectation is that in this edition the number will be even greater. “In addition to offering experiences with our brand, we want to take advantage of the magnitude of Rock in Rio to reinforce how sustainability is part of our actions – and we believe that this is an essential factor to increasingly strengthen the connection with consumers”, ends Ana Fossati.
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