The campaign was conceived by the Soko agency and features OOH media in subway stations, bus terminals and on local bus lines
Spotify started the campaign for the second season of the original podcast Mano a Mano, hosted by rapper Mano Brown, which premiered last Thursday, the 24th.
Among the actions are audio advertisements on motorcycles and on community radios in five neighborhoods on the outskirts of São Paulo, including the Capão Redondo neighborhood, the region where Mano Brown was born, as well as Montanhão, Heliópolis, Vila Prudente, Jardim Elba and Paraisópolis.
“The first season showed that Mano Brown is a presenter who connects deeply with his guests and with his listeners, it’s only fair to continue amplifying these stories, expanding the debate to different neighborhoods of São Paulo”, commented Ellen Rocha, Manager of Spotify Marketing.
The campaign, created by the Soko agency in partnership with Spotify, also includes free Wi-Fi cards near the Capão Redondo subway station, in São Paulo, so that residents of the region can download the Spotify application.
The actions also include out-of-home (OOH) media at other subway stations; screens at bus terminals and more than 2,000 advertisements in the back seats of major local bus lines.
