Action was developed by Ampfy
Ypê and the construction company MPD came together for an event to launch the Ypê Antibac line, in an action created by Ampfy. The objective of the partnership is to present the portfolio of bactericidal products.
In a showroom, all the products of the Ypê Antibac line were set, showing their indications for use. In addition, the disinfectant wipe and the multi-surface disinfectant were made available at the sales team’s desks and living spaces, with the support of a folder, bringing more details of the line.
At the end of the visit, promoters handed out samples for people to try out the new products. In addition, to amplify this experience, the initiative was supported by displays with QR Codes so that visitors could learn even more about the products.
“Ypê, a brand that for many years has been part of the daily life of Brazilians, now takes an important step by presenting a complete bactericidal line for every room in the house, through an action focused on the consumer experience and with an unprecedented partnership”, explains Monica Cerantola, Ampfy’s Account Director.
