The producer’s mission will be to provide tracks that help advertisers develop strategies on the platform
TikTok has announced Hefty as its official partner, to target its custom music advertisers.
Operating in the same way in the United States, TikTok selected suppliers in Brazil, among them is Hefty led by Edu Luke.
“Our new audio partner can provide tracks that help advertisers develop the best strategy for being on TikTok, providing options for brands of all sizes. We are excited to see more advertisers jumping on the TikTok music bandwagon,” commented Melissa Yang, Head of Ecosystems at TikTok.
Hefty had already carried out prominent cases with high performance campaigns, such as “Funk da Netflix”, “Desafio das Winx” and “Chevrolet Batuque Challenge”.
“Unlike other apps, TikTok is the only one where more than 90% of users only use it with the sound on. For Hefty, receiving the invitation, participating in the training and being official as a partner is like recognition for the work we are doing”, said Edu Luke.
Certified producers are now able to work as official providers of the entertainment platform and are now recommended by TikTok executives to their advertisers.
