Campaign was developed by Publicis and includes investment in TV and digital
Novalgina launched its campaign to celebrate the brand’s 100th anniversary, with a message that talks about care and affection.
The campaign, developed by Publicis, counts on investment in TV and specific actions for digital, in addition to having influencers. It was launched on the 21st of March and will last for a month.
“We understand the importance of the person who is in the position of caregiver, having a central role in our campaigns. This is a way to go beyond the drug and create a connection with the public,” said Marilia Zanoli Head of Marketing, Consumer Healthcare at Sanofi.
For the campaign, there will also be digital films in the format of testimonials with real stories about care, reinforcing the brand’s presence in the lives of Brazilians in these 100 years.
“The tone of voice of the campaign is close, affectionate and empathetic, seeking to represent that person who is present in moments of discomfort, someone we trust”, added Fabio Astolpho, ECD at Publicis.