webseries is a continuation of the “Taste of My Country” campaign, launched in 2021
Kuat launched a three-episode webseries, hosted by rapper Djonga’s grandmother, Dona Maria, who teaches regional recipes and celebrates the importance of regionality, called “Meu País Cozinha de Vó”.
The webseries is a continuation of the “Gostinho do Meu País” campaign, launched in 2021, which also starred the rapper and his grandmother.
This time, Dona Maria will share the kitchen with a guest who will represent a Brazilian state, each episode: Alessandra Araújo, a rural influencer who approaches humor, fashion and simple life, will speak about Tocantins; Léo Paixão, head of will bring the references of Minas Gerais culture; and Dona Jacira, mother of former BBB Gil do Vigor, will be responsible for Pernambuco cuisine.
”The brand wants to elevate the feeling of belonging to its audience through the regional and diverse culture, the Brazilianness in which we are typically included when we taste the taste of those who teach us about ancestry and life”, said Pedro Abbondanza, senior marketing director. by Coca-Cola Brazil.
The webseries “Meu País Cozinha de Vó” will be broadcast on Youtube and Instagram of the brand in three episodes, on March 28, April 4 and 11.
Datasheet:
Cliente: Strong
Title: My Country Grandma’s Kitchen
Product: Guarana Kuat
Client: Camila Crespo, Chiara Martini, Mayara Silva, Natália Freire, Pedro Abondanza and Priscila Brinati
Agency: Ghana
Creative Direction: Angerson Vieira, Ary Nogueira and Felipe Silva
Creation: Gabriella Forabelli, Leonardo Rocha and Letícia Nunes
Service: Matheus Monte and Rose Sousa
Media: Ana Lopes and Iury Sousa
Planning: Bruna Coelho and Renan Damascena
Content: Sibely Nunes
Production: Cida Nascimento and Thiago Lira
Video producer: Blind
Director: Daniel Levenhagem
Executive Producer: Maria Reser
Producer: Jessica Almeida
Contact: Mariana Marcao
Director of Photography: Danilo Arenas
Editor: Danilo Arenas and Henrique José
Motion Designer: Bruno Candeias
Colorist: Erick Moraes
Editing and finishing: Carlos Di Oliveira
Sound Producer: BLOOD AUDIO
Customer service: Dani Monaco
Executive Producer Sound: Dani Monaco
Musical Direction/Production: Otavio de Moraes
Finishing: Victor Motter
Production coordinator: Camila Madio
