Action is carried out in partnership with the news checking agency Aos Fatos
This Friday (1st), when April Fools’ Day is celebrated, Burger King will invite consumers to exchange fake news for a Whopper. The action is carried out in partnership with Aos Fatos, an independent news checking agency in Brazil, and will be available to customers between until Sunday (3).
The campaign, conceived by Agência Ginga, raises an important debate about the spread of fake news, especially on social networks. According to research by the IDEIA and Vero institutes (2021), eight out of ten Brazilians consider the spread of fake news to be a serious problem.
Consumers should send their suspicions of fake news directly to the bot Fátima, from Aos Fatos, at number (21) 99747-2441. To participate in the action, the customer needs to send the hashtag #WHOPPERDEVERDADE, and then report the fake news link. After submission, he will automatically receive a reply message, containing a discount coupon.
“We chose to address issues that need to be debated in society in our campaigns, such as Fake News. And for that, we joined partners, such as Aos Fatos, so that we can expand knowledge and discussions on the topic.” explains Juliana Cury, marketing and innovation director at BK Brasil.
