A Orin love with arraial, already gave start to the June festivities with the launch of microwave popcorn with churros topping and the return of the apple of love flavor, a great success of 2021, which will also be available this year in the Brazilian market, anticipating the Festa Junina season.
A Or combined the flavor of churros, a sweet that is a tradition in the stalls at fairs, with the crunchiness of popcorn and created an appetizing, surprising experience, all related to the Festa Junina, reinforcing its leadership in the popcorn market and its presence at a very important for the culture of Brazilians.
In addition to this novelty, the brand again brought the apple of love popcorn, which was a case of “love at first taste” and gained wide acceptance last year when it was first launched on the market. Given this success and positive feedback from consumers, red popcorn is once again highlighted. With this pair of June popcorn, Yoki is ready to sweeten the Brazilian June festival.
“Even with the pandemic and people at home, Festa Junina is an important moment of celebration for Brazilians and Yoki could not be left out. Our June popcorn reinforces our presence in this very special moment and underscores the brand’s commitment to bringing innovations and flavors that are always connected with Brazilians”, explained Silvia Araújo, Yoki Marketing Manager at General Mills Brasil.
The microwave popcorn in the churros and apple of love toppings are found in the 160g versions. In addition to the new flavors, the brand already has chocolate and caramel options in its sweet line. For fans of salty popcorn, the suggestions are the Natural, Natural with Salt, Butter, Chef’s Toques, Cinema Butter and Bacon versions, in 100g packages and, for those interested in a smaller portion, the Or offers butter, natural and natural flavors with salt in 50g packages.
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