The idea is to show how the platform’s tools can help small and medium-sized companies
In partnership with Meta’s creative team, Africa presents the ‘Invisible Businesses’ campaign, which shows how the platform’s tools and resources can help small and medium-sized businesses to be discovered.
From water bikes to a giant piñata, the first four films were released simultaneously in Brazil and Mexico.
“The whole campaign has a super eye-catching visual characteristic and it is very interesting to see the executions that arrive from other countries that translate the same concept, but with a different look, based on their local cultures”, says Erico Braga, executive director creation of Africa.
Datasheet
Qualification: Invisible Businesses
Agency: Africa
Advertiser: Meta
Product: Meta for Business: 1×140, 1×30 ”and 1×15”. / Produced: 2×15 ”, 2×10” and 2×6 ”
CCO: Sergio Gordilho
Executive Creative Director: Erico Braga and Rodrigo Marangoni
Creation: Thomaz Marseille, Lorran Gurman, Leonardo Marçal and Marcelo Vaz
COO: Carol Boccia
PMO: Veronica Gordilho Araújo
Attendance: Lívia Marquezi, Gabriela Ferrante, Bárbara Gamberini and Chris Malaquias
Media: Juliana Mol, Mariana Falcão and Matheus Rocha
Planning: Aldo Pini and Quentin Mahe
Content: Thais Vargas
RTV: Rodrigo FerrariPatricia GaglioniJulia Menescal
Image Producer: PBA Cinema
Direction: Brenno Castro and CLAN
Executive Direction: Mayra Gama
Executive Production/Production Coordination: Fernando Fanucchi
Head Of Sales: Markinhos Fagundes
Attendance: Markinhos Fagundes / Gabriela Fernandes / Natalia Pinheiro
Assist Production Coordination: Karla Fernandes
Director of photography: Nixon Freire
1st Assistant Director: Gustavo Gusmão
2nd Assistant Director: Nathalia Salani
Production Direction: Luciana Oppido
Production: Kika Carvalho and Sara Serra
Art direction: Karla Salvani
Assist Art direction: Morgana Addor
Object production: Bruna Ramos
Costume designer: Ana Wainer
Make up: Juliana Rocha
Casting Producer: Rafael Myga
Location Producer: Felipe Sá
Post Service: Diulle Fonseca
Post Coordination: Augusto Medeiros
Montador: Daniel Fiori
Island Assistant: Junior do Nascimento
Finisher: Camila Alcantara
Grading: Bleach / Serginho Paschoalino
Post production: Warriors VFX
Sound Producer: Hefty
Producer: Edu Luke, Otávio Cavalheiro, Celso Moretti, Tuco Barini, Rud Lisboa and Cris Botarelli
Attendance: Debora Carvalho and Daniella Cabaritti
Coordination: Larissa Durante and Susi Rodrigues
Customer Approval: Fabio Seidl, Flavio Vidigal, Raul Mendez Benavent, Graciana de Antoni, Julia Rayeb, Cadija Tissiani, Pedro Lucas Cavalcanti, Livia Mota Fonseca and Diane Jackson
