The year started with a novelty for Skol fans, a new visual identity of all versions of Skol Pilsen and Skol Pure Malt is coming to the shelves from the month of March. The flavor and freshness remain the same, but Skolzinha gets a new face, even lighter and fun.
The creation process involved not only the marketing team and the design agency, but also who matters most: the consumers. Through a series of surveys, people’s opinion was essential for the final result of the packaging.
Check out the new packaging:
Cibele Nunes, Marketing Manager at Skol explains:
“After the Skol and Kløs campaign, the importance of packaging design for our consumers became even clearer. The new visual identity brings visual elements into the packaging layout, inserting icons and symbols of consumption occasion, which are also new in the category, materializing quality, transparency and reinforcing the brand’s DNA of fun. A construction made by four hands with consumers”.
The change, which sought to amplify the messages of lightness and fun also on the shelves and bars, had the partnership of the Tátil design agency. João Augusto Zanin, Senior Designer at Tatil Design, commented on the new packaging:
“Skol’s new visual language brings novelty in graphics, an iconic typography and a tone of voice and photographs that reflect the pride and popular vocation that the brand has to position itself as contemporary and fun. We are very happy with the result, which is now reaching the packaging”.
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