From March 31st to April 3rd, Patties will have the right to sell Bobs’ Original Crunchy Milkshake
Bob’s and Patties have teamed up in an action that celebrates the smash burger’s three years.
From March 31st to April 3rd, Patties will have the right to sell the Original Crunchy Milkshake, which has become a Bob’s trademark.
“We are taking the cross between the brands and this disruption will pave the way for a great cultural change in the sector”, said Patties founder Henrique Azeredo.
The item will be sold in Patties physical stores and delivery and two units will receive the Bob’s sign. Employees will wear competition uniforms and a security guard will escort each Bob’s machine throughout the operation to protect the dessert recipe.
“We are always concerned with offering the best experiences to our consumers and we see an opportunity to please them in an innovative way. Furthermore, working with Patties is an opportunity to unite the history and traditionalism of our network with the innovation and entrepreneurship of a young and disruptive brand”, highlighted Raquel Paternesi, Bob’s marketing director.
Bobs will deliver and install 10 Milk Shake machines inside Patties stores, in addition to providing all inputs, packaging and even the chain’s own employees to ensure that consumers have the same experience.
“A giant like Bobs agreeing to work with us in such a calm way is something very significant for us”, commented Azeredo.
