Netflix selected Flamengo’s shirt 10, Diego Ribas, to promote the last season of the series La Casa de Papel, which was launched last Friday (3).
The player received the red jumpsuit that was worn by Spanish actor Miguel Herrán, who plays the character Rio.
In a video posted on his Instagram profile, Diego appears wearing his costume and performing embaixadas to the sound of Bella Ciao, the series’ theme song.
“Uniform of the day: red overalls, dirty, wrinkled and… original by La Casa de Papel!! I had the opportunity to join ‘La Banda’ temporarily and wear the jumpsuit that belonged to the character Rio (@miguel.g.herran) during the scenes of the series, which reached its end this week. Thanks @netflixbrasil for the unique opportunity to be the resistance for a day, the series will leave a huge legacy and a lot of nostalgia! #tchaubella”, wrote the player in the caption of the publication.
The creation and production of the action was developed by Alob, a company specialized in sports marketing and which recently signed a contract with the player to carry out actions with the player’s brand beyond the soccer field.