The Northeast Cup, a competition that takes place every year and brings together the best teams in the region of Brazil to face each other, gained new reinforcements. But this time, the reinforcements will not come in the form of players or another team, but as two brands that will sponsor the competition.
Netshoes and Buser are the two brands that turn their attention to northeastern football. Netshoes, a Brazilian e-commerce company, will be present in the championship through the field plates in all games. In addition, the brand will also offer real-time products and offers to the audience during games.
Check out the announcement of Netshoes’ partnership with the Northeast Cup made by twitter:
Netshoes marketing director Rafael Montalvão spoke a little about the partnership:
“For us, here at Netshoes, sport is for everyone. Therefore, strengthening a competition that is so important for a region of the country is to give visibility and recognition to the sport, which is a national passion, and to broaden horizons beyond the Rio-São Paulo axis”
Buser, a bus and travel company, will show up in the competition through activations carried out in games broadcast on closed and open television. Not only that, the travel intermediation brand will also carry out other actions in the competition, such as license packages from Noredeste FC and tickets per round.
The choice of sponsorship of the brands in the Copa do Nordeste marks a greater growth of the competition as a brand. The Lampions League, as it is known in allusion to the European Champions League competition, has been getting bigger and showing itself as an alternative force in relation to the Rio-São Paulo axis.
The Northeast Cup starts on January 22, 2022, with games like Fortaleza against Ceará, CRB against CSA and Sport against Náutico. Other major brands such as Sportngbet, Assaí Atacadista and Consórcio Embracom also signed a partnership with the competition.
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