Campaign was co-created by Ford and with Energy BBDO and subsidiary BBDO Argetina
Ford launched the Ford Maverick campaign, the brand’s new pickup, on Monday (4).
The “Desbrave o seu mundo” campaign is part of the consolidation strategy of the new brand signature, “Ready for More.
The film was co-created by Ford with the Energy agency BBDO and the subsidiary BBDO Argentina, and shot in four days, in urban, coastal, rural and rocky landscapes of the cities of Mar del Plata and Mendonza, Argentina.
Datasheet:
Agencies: Energy BBDO / BBDO Argentina
Client: Ford
Campaign: Discover your world
Product: Maverick
Executive Creative Directors: Joaquin Campins, Christian Rosli, Alexandre Pagano
Creative Director: Mathias Harbek, Yago Fandiño, Romero Cavalcanti
Art Director: Martin Puiatti, Thony Fernandes, Isabela Priante
Art Assistant: Bianca Almeida
Editor: Fernando Calvache, Felipe Garcia, Alberto Valencia
Managing Director – BR: Daniel Baena
Managing Director & Chief Strategy Officer – ARG: Javier Quintero
Business Leaders: Pedro Führer e Sebastian Diaz
Account Director: Rodrigo Gambassi
Account Supervisor: Henrique Assis
Project Managers: Katherine Arteaga
Account Assistant: Clara Dusserre
Head of Strategy – BR: José Lucas de Paula
Strategy Lead: Thany Moraes, Renato Müller
Head of Media: Rafael Amorim
Media Director: Marcelo Marujo
Media Manager: Ana Carolina Mendes Candil, Camila Carvalho
Media Supervisor: Giorgio Christiano
Media Assistant: Caio de Freitas Toffano
Production director: Anita Pillado, Celso Groba, Beatriz Venceslau
Producer: Lucila Krämer, Guto Lins
Clientes: Marcel Bueno Silva, Hernan Xanthopoulos, William Velez and Federico Schamun, Fabrizzia Borsari, Simone Barbosa, Sebastian Touron, Diego Barruti, Juan Cicciario, Tomás Gottlieb
Producer: Caterpillar
Executive Producers: Ioni Borisonik
Producer: Jonsi Mesz – Federica Raffaelli
Director: Martin Levi
Director of Photography: Leo Hermo
Art director: Aureliano Gentile
Editing: Andrés Boero
Audio Producer: SAN PUGLIESE STUDIO Buenos Aires
Post coordinator: Natalia Córdoba
Post-production: Oruga
Cor: Alejandra Lescano
Equipment: Sony Venice, Drone, FPV Drone
