Andréa Weiss, with more than 24 years of experience in the market, has just been hired for the position
The Brazilian Association of Out Of Home Media (ABOOH) has a new executive director. The chosen one is publicist Andréa Weiss, a professional with 24 years of experience in the market and who built her career working as a media in large agencies, such as Fischer, DM9, Heads and W3haus.
The executive will face the challenge of strengthening the positioning of the OOH segment in the market, which is currently responsible for the third largest volume of advertising investments. And also to expand the association’s role in the formation of a robust sectorial ecosystem and foster the generation of new business and greater integration between the associated companies and the market.
“Andrea arrives at an important moment of transformation of ABOOH, which starts to accept among its associates other segments of companies linked to the OOH ecosystem such as platforms (DSP and SSP), research institutes, content providers, various startups, in addition to communication vehicles and specialized advertising agencies”, says the president of ABOOH, Felipe Forjaz.
The professional takes the place of Paulo Stephan, who joins the ABOOH Board.
