Lev, continuing its strategy of collabs with brands aligned with its purpose, launches on the 4th a partnership with Canal OFF. The union of the two brands resulted in a limited edition custom bike, black in color, with channel graphics and a board rack. The product was designed to connect with the public and translate the adventurous, exploratory and passionate DNA of Canal OFF’s outdoor life.
“We are very happy with this partnership, as we believe that Lev and Canal OFF have a very strong synergy. Our audiences enjoy the outdoors, understand that the road is always the best part, they are always exploring different destinations and looking for better habits. We hope that our future customers love this collab, and seek new paths aboard their Lev and Canal OFF bikes”, comments Rodrigo Affonso, founding partner of Lev.
With high performance and unique design, the model is suitable for urban use, has a 48v battery, reaches 25 km/h and has a range of up to 30 km. The bike will be sold for R＄10,980.00 on Lev’s e-commerce and brand stores. For those who want to take a closer look, the product will also be on display at the store in Arpoador, Rio de Janeiro (Rua Francisco Otaviano, 67 – Galeria River).
“It is a pleasure to be able to develop a unique product with a brand that is a reference in the market like Lev. We are increasingly looking at licensing strategically and investing in partnerships that are aligned with our values and with brands that bring us even closer to our audience”, says Joanna Nunes, marketing coordinator for Canal OFF.
Leader in the e-bike segment, Lev held its first collab in 2012 with FARM. Models have also been launched in partnership with Flamengo, Fluminense and Granado.
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