Created by VMLY&R, the campaign portrays one of the party environments where the use of smartphones was prohibited and highlights the launch of the Galaxy family, the S22 5G
The launch of the Samsung Galaxy S22 5G will be inspired by one of the most popular parties in recent times, the birthday of influencer Gkay. Created by VMLY&R, the campaign portrays one of the party environments where the use of smartphones was prohibited and highlights the launch of the new Galaxy family, the S22 5G, which brings the Nightography concept and promises to take high quality photos and videos even in situations of low luminosity.
The content, starring the influencer, plays with the idea of sharing what happens in the dark of your parties and with speed, using 5G technology.
“Gkay parties are an internet phenomenon and inspired us to create a campaign that taps into this conversation. The idea was to present our 5G under the lens of creator with one of the biggest Samsung Galaxy launches of the year”, explains Marina Daineze, director of Brand and Communication at Vivo.
In addition to the film, the strategy for the launch includes content pills, social networks and trade marketing actions.
