Grupo Record informs that it has started the restructuring in all commercial areas. The work aims to offer the market the best solutions in formats, innovation, product customization to serve customers of all proportions of investment in our content platforms.
The commercial command of multiplatform businesses will be led by Alarico Naves, covering the entire commercial structure of TV and digital media.
The work planning will also include a commercial advisory board which includes Walter Zagari and Hilton Madeira.