The venture is led by Marcio Zorzella, a professional with over 25 years of experience in the advertising market and who will act as country manager.
The Spanish adtech SunMedia, specialized in video branding and performance, is arriving in Brazil, with the opening of an office in São Paulo. The endeavor is led by Marcio Zorzella, a professional with over 25 years of experience in the advertising market, who will act as country manager.
The arrival in Brazil shows the company’s desire to strengthen its international presence, and especially in Latin America, where it already has offices in cities such as Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina) and Lima ( Peru). Adtech also has operations in Madrid and Barcelona (Spain), Lisbon (Portugal), Stockholm (Sweden), Miami (United States).
With video solutions for digital campaigns, SunMedia works supported by a creative and technology studio and created a new division focused on the development of tools and solutions based on artificial intelligence and machine learning.
“Brazil is an essential route for SunMedia’s positioning in Latin America, as we are the country with the largest advertising investment in LATAM and the seventh largest globally. In a world that increasingly demands metrics, SunMedia’s offerings bring creativity combined with technology as a solution to impact consumers in a correct and direct way, especially taking into account brand safety, viewability and contextual data as an alternative to third-party cookies” , adds Zorzella.
