On April 1st, Chilli Beans, the largest chain specializing in sunglasses in Latin America, joined one of the most iconic brands in history to announce its new collection. The partnership between Coca-Cola and Chilli Beans is unprecedented in the trajectory of both brands and brings a wide range of products for all styles.
Inspired by the details that make up the Coca-Cola brand, the collection features differentiated models with unique design, details and iconography combining innovation with vintage. Some examples of these elements are: the white and red colors, the glass bottle (KS), the can and the logo curves.
The highlights of the collection are the frames with mirrored lenses that reflect the Coca-Cola logo and a watch made of brushed aluminum with a dial with 3D art inspired by a Coca-Cola can. “This is the collab that promises to make all Coca-Cola fans go crazy! For those who like to collect items, like me, it’s the perfect time to enjoy exclusive and super limited items. Chilli Beans and Coca-Cola is the perfect combination for moments of relaxation and happiness!”, says Caito Maia, CEO and founder of the brand.
The collection is made up of several pieces, including sunglasses, prescription and multi-frames – which come with a dark lens that can be attached to prescription glasses, bringing practicality – and watches. The price range starts at R$ 199.98 and the line will be available on the website, physical stores and kiosks throughout the national territory from April 1st.
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