The end of the year is here and, with that, it’s time for secret friends. Secret friends, by the way, who doesn’t always please everyone – who never bought a nice gift and ended up getting something little (or almost nothing) nice? Well, thinking about it, Zé Delivery is betting on his secret friend, or, better said, Zecreto friend.
For this, the brand brought together Zeca Pagodinho, Zeca Camargo, Zezé Motta, Zé Roberto, Juzéeh and Zeeba for a game that invites consumers to compete for a year of drinks on the range through the app and a personalized beer refrigerator.
The brand recently invited the famous ‘zés’ from Brazil to the #Zextou movement. In the first action, for example, singer Zeca Pagodinho became the platform’s “official coupon deliverer” for a day.
“The Amigo Zécreto is an action to connect us with our consumers and give them the way Zé does,” says Thaís Azevedo, CMO at Zé Delivery.
The campaign was developed by GUT.
Datasheet:
Agency: GUT São Paulo
Advertiser: Ambev
Product: Zé Delivery
Qualification: Zecreto friend
ECD: Bruno Brux / Murilo Melo
Creative Directors: Juliana Utsch / Sofia Calvit
ACDs: Gabi Marcatto / Pedro Rosas
Creatives: Arianne de Gennaro / Pedro Galdi / Gheisa Lessa / Fill Almeida / Deborah Ferreira / Vitor Chagas / Beatriz Santos
Direct ManagingA: Valeria Barone
Head of Accounts: Alessandra Visintainer
Account Director: Joe Richardson
Account Managers: Gabriela Seabra / Isadora Guz
Account Executive: Caio Palmeira
Head Of Strategy: Amanda Agostini
Strategy Director: Mercedes Barusso
Social Strategist Director: Doug Rabbit
Social Strategist: Deyse Albiach
Head of Media & Data: William Cavalcante
Media Director: Nathalia Oliveira
Media Managers: Daniel Miscolcz / Alexandre Fermoselle
Media Supervisor: Natalia Schmidt
Production: Integrated draftLine
Head Audiovisual Production: Carol Sales
Executive Management: Caio Baldini
Executive Producers: Carlos Grübber / Karin Stuckenschmidt
Producers Seniors: Gabi Froemming / Marcelo Hipólito
Producers Plenos: Vanessa Wallner / Carla Rossini
Producer: Delicatessen
Direction: Pedro Becker and Gordo
Executive director: Luciana Mattar
Executive producer: Tathiana Pires
Executive production: Luciana Mattar
Executive producer: Claudio Costa
Head of New Business: Mariana Pine
Line Producer: Marcella Kaulino
Sales/Line Producer Assistant: Rafael de Paula
Production coordinator: Grayce Felix
Production Coordination Assistant: Cidy Campos
Post production: Space Gorilla
Executive Post-Production Producer: André Serra
Assistant Coordinator Post production: Bruna Veber and Diego Nascimento
Finisher: Ale Campos
Island Assistant: William Maxwelli
Post-production assistant: Danilo Ferreira
Post production: Tribbo
Supervisor VFX: Bibinho Pina
Senior Flame Artist: Sérgio D ‘Piazza
Senior Flame Artist: Rodrigo Pina
Editor Conform: Fernando Diniz
3D Supervisor: Erick Buosi
3D Artist: Henrique de Freitas
3D Assistant: Gabriel Leça
T.I Manager: Lucas Pereira
Motion Supervisor: Fabiano Iwasit
Post-Production Coordinator: Rafael Flamínio / Tato Carvalho
Service: Pamella Pesarelli
Audio Producer: Hefty
Music Producer / Soundtrack: Edu Luke / Otávio Cavalheiro / Cris Botarelli / Celso Moretti, Tuco Barini / Rud Lisboa
Service: Debora Carvalho and Daniella Cabaritti
Coordination: Ana Cordeiro and Susi Rodrigues
voiceover: Edu Luke
Customer Approval: Pedro Adamy / Mário Casanova / Cesar Arantes / Ana Naressi / Isabela Tonon / Tatiana Tatsch / Jaqueline Oliveira / Maura Fogaça / Junia Sanches / Flávia Mesquita / Stella Pascarolli / Bianca Muniz / Sarah Trench
