In a note, the entity also spoke about the risks of exposing personal data
The IAB manifested itself this Tuesday (5th) about the change in the text of the Fake News PL, which should be voted on this week by Congress. According to the entity, the text as it stands today increases the risk of exposing personal data.
In addition, the IAB stressed the risk of bureaucratizing media processes on large platforms for advertisers, ‘with requirements that go beyond the LGPD and contrary to the Economic Freedom Act’.
As an example, the entity cites article 18, which asks platforms to make ‘profilings’ available, as the strategies for reaching profiles were determined. “These requirements are not made for other media, only for platforms, and could put trade secrets at risk if they are shared,” the IAB said.
In article 20, the association warns that the requirement to send a valid identification document of a natural person responsible for the ads means that ‘the platforms need to store personal data, putting the employees of these advertisers at risk. Advertiser identification is required, but without risk of exposing personal data’.
“[Artigo 21] requires that both media buyers and sellers have companies incorporated in Brazil, which harms the open internet and reduces placement options for Brazilian advertisers, keeping us away from innovation”, he said.
So far, one of the main changes in the Fake News PL happened in article 7. In the old text, the “combination of the processing of personal data of the essential services of providers with those of services provided by third parties, when they have the exclusive objective of direct and indirect exploitation in the market in which it operates or other markets”.
With the change, the sharing of personal data may take place, however, in accordance with the General Law for the Protection of Personal Data (LGPD).
