Titled “Odyssey”, the Brazilian video was co-created by Fbiz and is an adaptation of the campaign produced by Highdive in the USA.
Jeep launched a campaign to present the Compass 4xe, the brand’s plug-in hybrid vehicle.
The campaign was inspired by the classic film “2001: A Space Odyssey”, with images that alternate between car scenes in an adventure setting and animals, singing the recording of “Also Sprach Zarathustra”.
Entitled “Odyssey”, the film has two versions – one of 30” and the other of 60” – and will be broadcast in cinemas and closed TV channels, such as GNT, Multishow, CNN, TNT and Discovery Channel.
The video is an adaptation of the campaign produced by Highdive for Jeep in the United States. In Brazil, the film was co-created by the Fbiz agency.
“The campaign portrays the excitement of something new and this is even more evident in the sound of Zarathustra,” said Malu Antonio, Stellantis’ Storytelling and Content Manager for South America.
The video is an adaptation of the campaign produced by Highdive for Jeep in the United States. In Brazil, the film was co-created by the Fbiz agency.
